LEADING IN 5G TECHNOLOGY
In January 2019, Singtel, Optus and Ericsson successfully made a 5G video call between Singapore and Australia which used augmented reality - a worldwide first. This proved our 5G agility and was a key step in our commitment to lead 5G delivery in Australia. We also revealed the first details of our game-changing Optus 5G Home Broadband service in the Australian Capital Territory and in the process, became the first carrier in Australia to offer customers a 5G fixed wireless access service.
With our comprehensive spectrum assets and robust plan to deliver 1,200 5G sites by March 2020, more Optus customers will soon be enjoying the 5G experience.
Fixed wireless access is the first usable application for 5G. As 5G infrastructure rolls out, mobile, IoT and applications yet to be invented will leverage our next-generation network and provide Optus customers with even more amazing experiences.
PROVIDING PREMIUM NETWORK COVERAGE
Optus continues to deliver premium network coverage and connectivity that customers need, where they need it, at a competitive price.
Since 2015, Optus has invested A$5.9 billion to improve our network reach, capacity and quality. Our 4G service now covers 97.3% of the Australian population and we will continue to improve our network in the areas where Australians live, work and play.
In regional Australia, we reinforced our commitment to a strong nationwide network with our executive team striking out on visits across the nation, including Hobart and Launceston in Tasmania and Adelaide and the Barossa Valley in Southern Australia. The executive team spoke with customers, local businesses and community groups, and unveiled investment in the areas visited. The independent and respected P3 Connect Mobile Benchmark for 2018 ranked Optus as number one across voice and data for smaller towns and roads – a recognition of the strength of our network.
Along with this strong, growing nationwide network, Optus offers Australians choice, value, and competitive pricing.
DELIGHTING CUSTOMERS WITH CONTENT
We also know many of our customers value content, and our content offerings are delighting customers. As the home of elite European football, Optus Sport provides customers with live and on-demand content, along with expert analysis and highlights.
Optus has doubled down on football content, extending its Premier League rights and adding UEFA Champions League, UEFA Europa League and UEFA Nations League to Optus Sport.
Along with this, National Geographic’s enhanced, new-look app, in partnership with Optus, provides users with a personalised content experience that offers live streaming channels, an immense photo library, digital articles, National Geographic magazine archives and more than 3,000 captivating short-form videos and documentaries, including new content produced with Optus exclusively for the app.
CREATING THE OPTUS OF THE FUTURE
With our business transformation now in full swing, we are embracing new technology and looking to efficiencies through digitalisation, advanced analytics and AI as we evolve into a more innovative and agile organisation.
We are making sure our customers see the benefits too. We know more and more customers wish to make changes and solve issues digitally, so we continue to provide more digital options for them to do so, including in-app features for My Optus app such as activation, and improved messaging and engagement.