Singtel, Optus and associates AIS, Bharti Airtel and Globe, as well as other operators around the world supported a global education initiative called 1GOAL during the year. 1GOAL is about canvassing global support and appealing to world leaders to ensure that every child has the opportunity to attend school by 2015 and break free from the cycle of poverty.

We supported this cause through various means including SMSes and websites to help the message reach our customers. The results – appeals from 18 million supporters from around the world, of which nearly six million came via SMS – were presented on 22 September 2010 to the UN Secretary General by Her Majesty Queen Rania Al-Abdullah of Jordan, Co-Founder and Global Co-Chair of 1GOAL.

The Group CSR function at Singtel was formed early last year to drive sustainability and promote staff awareness of CSR issues and the company’s efforts in this space.

We held our first CSR Month in July 2010. One of our goals was to increase staff participation in the various initiatives that we undertake on an ongoing basis to support our community and the environment. Roadshows were held at our major offices across the island over four weeks.