Bringing the Ford F-150 to life with
an innovative 3D mobile ad experience

Key findings included:

BRAND
FAVOURABILITY:  

20%

(2 times higher than industry average)

"WE OWN WORK" MESSAGE ASSOCIATION:

71.1%

(4 times higher than industry average)

PURCHASE CONSIDERATION:  

40.4%

(2.5 times higher than industry average)

AIDED BRAND AWARENESS:  

11.4%%

(higher than industry average)

To build on 36 years of success, Ford tapped Amobee to develop a best-of-breed creative execution on mobile devices to drive brand awareness and user engagement for its latest vehicle, the Ford F-150.

By using Amobee's ground-breaking mobile 3D technology Amobee 3D, Ford was able to bring the F-150 brand to life in new ways by pushing the creative boundaries with the most realistic virtual showroom experience ever.

Customer engagement achieved by the Amobee 3D F-150 mobile ad campaign far exceeded Ford's expectations, achieving up to two times the industry average of time-spent per ad. Across all measured categories, the 3D F-150 mobile campaign delivered significant increases in brand metrics.

"A majority of mobile campaigns are focused on targeting and big data, which are important. However, the difference between a good mobile campaign and a great one is delivering an amazing interactive and creative experience.

Amobee 3D gives us a brand new creative palette to develop a more engaging ad experience and tell brand stories in ways that are different from what we can do through linear video and traditional expandable mobile-rich media ad units. It's by far the coolest thing I've seen in mobile advertising in the last three years."

MR BRIAN BOS
FORD'S SENIOR VICE PRESIDENT & GROUP DIRECTOR OF EMERGING MEDIA FOR TEAM DETROIT