Group Consumer
Singapore

Our customers’ increasingly connected lifestyles have produced a transformation at Singtel. Against this backdrop, we have embraced digital, coming up with new offerings that will enhance our customers’ lives at home, at work and on the go.

We are focusing on delivering data-centric plans, innovative digital services and differentiated content underpinned by seamless, secure and high-speed connections to serve our customers in today’s digital world and tomorrow’s connected future.

Improving Connectivity For Customers

We are offering our customers flexibility and greater value when it comes to their data plans. A big highlight was a new data add-on called DataX3 for postpaid customers to enjoy triple their data and a 1-for-1 data add-on offer for customers on SIM Only plans.

As we connect customers at home and on the go, Singtel has achieved many firsts along the way. Last year, our customers were the first in Singapore to enjoy seamless call connectivity and crystal-clear conversations with WiFi Calling. We gave our fibre broadband customers extra value on their plans by extending Singtel WiFi access to them. Along with our mobile customers, they now enjoy free and unlimited data usage at more than 1,000 Singtel WiFi hotspots across Singapore.

We introduced ReadyRoam, Singapore’s first multi-destination data roaming service, offering customers a convenient and affordable way to stay connected on their travels. ReadyRoam was an instant hit and we quickly expanded the service from five to 31 countries across the Asia Pacific, Europe, USA and Canada.

What the media said

“Simply put, there is no such thing as too much data. And Singtel gets it, because they’ve just launched DataX3 ... which will triple your mobile data allowance.” – Janine Lee, Stuff.tv

Creating New Services For Digital Lifestyles

To enrich our customers’ connected lifestyles, we have created a range of digital services from entertainment and mobile payments to smart living which can be conveniently accessed from their smart devices.

We introduced Singtel Newsstand, another data-free service following the popularity of Singtel Music. Singtel Newsstand offers digital subscriptions to leading local and international news publications such as The Straits Times, The Wall Street Journal, The Economist and 12 leading Singapore Press Holdings lifestyle magazines. We also brought the big screen to our customers’ mobile devices with the launch of CAST, our OTT video portal app, so they can watch their favourite shows on the go.

Singtel Dash, our all-in-one mobile payments app, is leading the way for mobile payments in Singapore and has crossed 500,000 registered users. It offers in-store and online retail payments, transit payments and top-ups, and secure, real-time mobile remittance such as the service with Telkomsel which lets customers send money to 4,500 remittance cash-out points across Indonesia.

In the home, we introduced a smart lifestyle solution, Singtel SmartHome, which lets users securely monitor and manage their home wherever they are. Powered by Singtel fibre broadband, Singtel SmartHome can connect with over 200 compatible smart devices, helping busy Singaporeans live more comfortably and safely through technology.

To offer customers even more convenience at home, HungryGoWhere, our food portal, added online delivery and takeaway services to its existing reservations service.

Gan Siok Hoon, VP, Retail & Channel Sales of Consumer Singapore (left), and Yuen Kuan Moon, Consumer Singapore CEO, launching Singtel Dash, Singapore's first all-in-one mobile payments solution.
What the media said

“Singtel ups the ante in fragmented mobile payment market.” – Jacquelyn Cheok, The Business Times

Demonstrating Network Superiority

We deepened our commitment to provide customers with faster speeds and wider connections with the nationwide deployment of our 450Mbps 4G LTE-Advanced service, Singapore’s fastest mobile network. The performance of our mobile and fibre broadband networks have come out tops in the Info-communications Media Development Authority’s reports. We achieved Singapore’s widest LTE coverage for a record 10 consecutive quarters while our fibre broadband speeds are consistently rated as one of the fastest.

We continue on our Journey to 5G, deploying key pre-5G technology such as Massive MIMO and NB-IoT. We also made 5G innovation a reality with the first 5G showcase in Southeast Asia last year, demonstrating ground-breaking peak throughputs of 27.5Gbps and latency as low as 2 milliseconds. With our successful acquisition of spectrum in April 2017, we will be able to expand and evolve our network to support the growth of the Internet of Things and 5G initiatives in the future.

From left: Martin Wiktorin, Country Head of Singapore and Brunei, Ericsson; Tay Soo Meng, Singtel Group Advisor; Khoong Hock Yun, Assistant Chief Executive (Development), IMDA; Yuen Kuan Moon, Singtel Consumer Singapore CEO; and Magnus Ewerbring, CTO, Asia Pacific, Ericsson celebrating the opening of the 'Making 5G Innovation A Reality' showcase.
What the media said

"Singtel's move [to 5G] ties in with the government's 'smart nation' vision aiming for total connectivity for a safer, more efficient society through optimal use of data." – Mayuko Tani, Nikkei Asian Review

Boosting Customer Experience

Recognising that many of our customers prefer using online channels to engage us at their convenience, we have stepped up our digitalisation efforts. We introduced new features such as Visual IVR (Interactive Voice Response) and Message Us on My Singtel App to augment our self-help options. We have also integrated our online and offline channels to provide customers with a seamless experience no matter which channel they choose to start interacting with us and continue with. One innovation is Collect@Store which enables customers to purchase their device on singtelshop.com and then pick the item up at any Singtel Shop on the same day.

We connect customers of all age groups to activities that interest them and give them new experiences. These include exclusive live performances by music stars Jessie J and Nathan Hartono, and events for children such as Dream Big, Princess Academy. To help seniors to develop the skills and confidence to use digital technology, we conduct regular Singtel Silvers workshops and events such as the Silver Photography Extravaganza, which teaches them basic smartphone, social media and photography skills so that they can participate in the digital world.