| Our industry is constantly evolving with technology advancements and changing consumer needs. Driving constant innovation is therefore key. At Singtel, innovation for sustainable growth takes on several dimensions. We drive innovation in both our core and new digital businesses. Innovation also takes place in the form of organic innovation, as well as through acquisition and partnerships. |
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| Singtel Group in strategic partnership with Samsung |
The Singtel Group and Samsung have formed a strategic partnership for seamless and richer mobile data experience for consumers in Asia Pacific. This collaboration takes advantage of smartphone leader Samsung’s innovative offerings and the scale of the Singtel Group of companies with over 500 million mobile customers across
our markets.
This partnership will accelerate 3G and 4G adoption and enhance overall customer
experience through its multi-channel strategy of retail collaboration, direct carrier
billing, regional mobile app development challenge and direct access to selected apps.
Selected stores of Samsung and the Singtel Group of companies will be the 1-stop
shop for smartphone and subscription needs of consumers, hence simplifying the
customer retail experience. |
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Direct carrier billing for Samsung Apps allows customers without credit cards to
buy apps by charging to their phone bills or deducting from their prepaid account
balances.
In line with Singtel’s focus on innovation, this partnership will also boost the app
development ecosystem in the region. Our mobile app development sponsorship
programme will identify innovative start-ups in the region and help them accelerate
to their go-to-market phase.
These initiatives are being rolled out progressively across the region - Advanced
Info Service (Thailand), Airtel (India), Globe Telecom (Philippines), Telkomsel
(Indonesia), Optus (Australia), and Singtel (Singapore). |
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mCash – Singapore's 1st mobile money solution for smartphones and feature phones |
In April 2013, we launched mCash, Singapore’s 1st mobile money solution that is a convenient and secure alternative to cash. mCash is a secure stored value facility that allows users to store virtual money, transact and make contactless payments for Singtel services and to merchants. It is available to subscribers of all mobile operators in Singapore.
Network Lock – avoiding bill shock from unexpected roaming charges
We introduced a Network Lock feature as part of our DataRoam Saver plans. This feature protects our customers who need data services when roaming overseas by locking their phones onto our partners’ mobile networks, hence avoiding any unintended pay-per-use data charges on non-preferred networks.
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Direct Carrier Billing – fast and convenient way to pay for apps |
| We were the 1st service provider in Singapore to offer Direct Carrier Billing for purchase in Windows Phone Store and the 1st in South East Asia for Google Play Store purchases. Our Customers enjoy 1-stop convenience of having all of their app purchases consolidated into a single easy-to-manage telephone bill. |
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