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| In 2014, Singtel commemorates 135 years of
telecommunications services, tracing our roots
back to 1879 when the 1st telephone call was made in Singapore. Since then, the company has seen massive transformations especially in communications technologies and the industry landscape. |
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| One thing however remains unchanged: our
commitment to building a sustainable business
while being a responsible corporate citizen, growing
together with you and all our stakeholders. |
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| Strategic review |
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In FY2014, we undertook a strategic review of our
Group’s sustainability strategy across the Singapore
and Australian operations. The review, which also
benchmarked our sustainability practice against
global best practice, affirmed our commitment to the
4 sustainability pillars of Marketplace and Customers,
People, our Community and the Environment. |
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In the Marketplace, our key focus across Singapore
and Australia is to significantly enhance the way we
engage our customers with improved services and
simplification of products. Major network investments
have also been made to improve our customers’
experience when using our
networks and services. |
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| To ensure that our people continue to build the
necessary skills and capabilities to support the
sustainable growth of the business, we strengthened
our support for talent development through more
structured and pervasive regional leadership
programmes, and added internal and external
coaching support for our leaders across every level.
We completed a comprehensive review and introduced
a new leadership competency model across the
Singtel Group. We believe these core leadership
competencies are needed for us to adapt to the ever
changing industry. |
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| Our corporate philanthropy programme, the Singtel
Touching Lives Fund, raised S$2.75 million in FY2014
for our 6 Community Chest beneficiaries in Singapore.
Since its inauguration in 2002, we have raised close to
S$28 million for over 20 beneficiaries. |
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| Our community focus and investment strategies in
Singapore and Australia are aligned with a common
community mission. We want to enable the inclusion
and well-being of people and help them realise their
potential through our core competence in digital and
infocomm technologies (ICT). |
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| To further drive and create a more sustainable and
impactful outcome for our communities as well as our
beneficiaries, we will increasingly focus on leveraging
our technologies and capabilities, as well as skill-based
staff volunteering. |
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| Sharpened focus and scope in our community
investment |
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We have reviewed the prevailing social issues and
possible gaps in community support where the Singtel
Group can contribute and create the most value. And we
affirmed our commitment to support vulnerable children
and youth from disadvantaged backgrounds or with
special needs. |
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| One key community investment going forward will
be in the area of cyber wellness and online safety of
children and youth – as the risks from digital media
technologies are becoming pervasive. During the
year, we worked with a leading Singapore player in
cyber wellness programmes to create a mobile app to
give parents ready access to a wealth of information,
resources and tips on ensuring the well-being and
safety of their children in the digital world. |
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| An additional area of focus is to support and train
vulnerable youth with disabilities for gainful employment
in Singapore. Our CSR efforts have always supported the education and well-being of children
from this community segment. We have now identified
transition support for employment of this group – from
school to work – as a gap in today’s Singapore social
sector. This is also a natural extension of our ongoing
help for young people with special needs. |
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| Given that the markets we operate in across the region
are prone to natural disasters, we have a strong focus
on supporting disaster relief and community rebuilding.
For example, the Singtel Group immediately provided
disaster relief when Typhoon Haiyan hit the Philippines
in November 2013. Staff in Singapore and Australia
also came together to raise further funding for the relief
efforts. In April 2014, a team of 20 staff volunteers from
Singapore and Australia joined 30 volunteers from
our Philippine associate Globe in a home rebuilding
programme in the disaster hit areas under our annual
overseas volunteering programme. |
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