TRANSFORMING THE WAY OUR CUSTOMERS CONNECT
Digitalisation has become central to how we live our lives, so Optus is developing the digital offerings which allow customers to transform the way they connect – with us and with each other.
We have evolved the My Optus app which supports customers to digitally manage everything from billing and data usage, to bill payments and live chat. Our customers can get closer to our exclusive Premier League sports action through the Optus Sport app, while our recently introduced Optus Stadium app delivers the ultimate in game day experiences for our customers when at Perth’s landmark Optus Stadium.
Optus launched a world-exclusive app in partnership with National Geographic, that delivers 129 years of amazing storytelling directly to our customers.
In Sydney, Optus unveiled our flagship store underpinned by a 4.5G technology experience demonstrating how smart technology can simplify everyday tasks. Visitors can touch, feel and try the latest technology, including new smart home devices, smartphones and wearables.
For customers needing extra support to run their busy lives, we launched Optus Assistant, an AI initiative that provides customers with voice- activated in-call support through Google Assistant and other platforms.
CREATING A STRONG, AUSTRALIA-WIDE NETWORK
In July 2017, Optus announced a A$1 billion investment to improve and expand mobile coverage in rural and regional Australia by the end of June 2018. The largest regional capital expenditure programme in our 25-year history, our investment commitment affirms our focus on delivering comparable mobile network experience and coverage for customers, whether they live and work in the cities, regions or rural Australia.
We are thrilled that our mobile network was ranked Best in Test in the 2017 P3 connect Mobile Benchmark Australian test. P3 is the international leader in mobile network testing.
With more and more connected devices in the home, office and community, Optus is building a network of the future that supports digital engagement, faster speeds and improved latency.
Our 3500MHz spectrum ensures we are 5G-ready – and ahead of the competition.
We have achieved milestones for our delivery of 5G technology including a world-first live network test that combined Massive MIMO and 3CC Carrier Aggregation, and a well-received outdoor trial for 5G New Radio.
These successes have made us confident in our ability to deliver 5G in Australia, with our intention to begin the roll out of 5G in Australia’s key metropolitan areas by early 2019.
DELIVERING GAME-CHANGING CONTENT
Australia is a sport-loving nation, so it is no surprise that sport played a key theme for Optus in 2018. As the technology partner for the Gold Coast 2018 Commonwealth Games, we built the high-speed telecommunications infrastructure for more than 30 locations, including 17 Games venues across Gold Coast, Brisbane, Townsville and Cairns.
Our customers enjoyed compelling content exclusive to Optus, such as Premier League and Cricket. They also enjoyed data-free streaming of the Australian Open tennis and the 2018 Winter Olympic Games.
Our National Geographic app which brings engaging video, images and stories to mobile devices and tablets has been popular with customers.
SUPPORTING THE BACKBONE OF THE AUSTRALIAN ECONOMY
Small businesses are important to Optus, and the Australian economy, hence the SMB segment remains a focus for Optus.
We have nearly doubled our SMB footprint nationally through new Optus Business Centres, and introduced over 120 business specialists in our retail stores, supported by a dedicated SMB call centre team, premium on-boarding and business service support.
Our commitment is supported by new products including Yes Business, an online platform which allows SMBs and industry experts to exchange tips, advice and solutions on a wide range of business topics; and Optus Loop, a cloud-based system that provides a hybrid mobile and fixed line telephony service which challenges the traditional PABX.