Paper purchased vs Paper consumed via MPS
(reams)
 |
|
|
Waste recycling |
In FY2012, we recycled 25.1% of our total waste, up from 19.0% in
FY2011. This includes recycling nearly 45% of our hazardous waste,
mainly through copper cables. We have extended our recycling
efforts to include plastic and metal waste at our exchanges and
offices across Singapore and aim to further increase our level of
recycling next year.
We have also been encouraging our customers to reduce waste and
recycle. In March 2011, we launched a joint mobile phone recycling
programme with Nokia, the first telco in Singapore to provide
means for our customers to recycle their mobile phones as well
as accessories and chargers. Customers who recycle old mobile
phones, regardless of brand, will get a tree planted in their name by
Nokia. They can drop their phone into the recycling bins at selected
Singtel Shops or mail their phones using the prepaid envelopes
available at any of our shops. We extended this programme to
four of our Singtel Exclusive Retailers from March 2012. Since the
programme’s launch, we have collected 1,200 mobile phones.
|
|
Half-size SIM card body |
 |
|
‘Half the size but big on savings’ is the message behind Singtel’s latest prepaid SIM half-card. Test launched in January 2012,
this
innovative idea has halved the size of the old credit card style SIM card bodies. This has proven to be highly successful
with solid approval ratings of 65% from customers and positive feedback from prepaid retailers in Singapore.
The half-card was a result of an initiative to highlight potential waste and design issues in Singtel products. Using Lean Six
Sigma
concepts, the team identified that the removal of waste can help to increase productivity, reduce costs, gain intangible
benefits such as stronger branding, and play our part for the environment. The half-card is expected to help the company
save at least S$150,000 in the next
financial year.
Following the success of the half-card concept, the design will soon be extended to our prepaid Top-up, Broadband on Mobile
(BOM) and calling cards. |
|
|
