Sustainability at Singtel
Stakeholder engagement
We identified 9 key stakeholders based on their relevance and influence. We conduct regular reviews to ensure an up-to-date list, given the constant changes in the industry.
 
Stakeholder engagement is undertaken on a number of levels at Singtel. Depending on the stakeholder group, the channels and frequency of interaction will differ. Where possible, our aim is to engage all relevant stakeholders in an open dialogue.
 
Stakeholder engagement exercise on sustainability issues
We commenced a structured stakeholder engagement exercise in FY2013. The purpose of the 3-year exercise is to review current practices, initiate new conversations with target stakeholder groups and assess their opinion on our sustainability strategy, issues and programmes.
 
The projected outcome is to help align our efforts on appropriate actions and responses, address the concerns and suggestions in our review, and subsequently feed into our future strategy and reporting.
 
The AA1000 Stakeholder Engagement Standard (2011) was used to guide the process and provide a framework for structure and best practices.
 
Identified key stakeholders
Stakeholders
Engagement Goals Selected engagement activities in FY2014
Customers We reach out to our customers to understand their needs and respond to their feedback through product innovation or service improvement.
Monthly Singtel customer experience survey
Employees We engage our employees with open and constant communication to create a cohesive and well-informed workforce.

Quarterly staff briefings
Annual staff engagement survey
Government and
Regulators
We engage the government and regulators to update our business direction and influence industry developments.
Participation in consultation papers
Industry Bodies We work with industry associations and professional organisations to promote, support and benchmark ourselves against best practices within the industry.

Presentations at industry seminars
Active membership in various industry bodies
Investors We provide timely and regular updates to the investment community including market development, business strategy, financial performance and other shareholder issues, allowing them to make informed investment decisions.


Annual General Meeting
Quarterly updates on financial results
Half-yearly investor roadshows by Top Management
Local Communities We support community development programmes to provide for the well-being and economic progress of communities in the markets where we operate.
Example: Discussion with a leading voluntary welfare organisation to support youth with disabilities for gainful employment
Media We engage the media to ensure the public obtains timely and accurate corporate information.
Regular interview sessions by Management
Trade Unions We engage the union to ensure a harmonious and collaborative partnership.

Regular Management-union dialogues
Management-union workshops and retreats
Vendors We work with our vendors to procure goods and services to meet our business needs in an ethical manner.

Supplier code of conduct
Vendor surveys
 
Key findings from Year 1 and 2 stakeholder engagement exercise
The results of the stakeholder engagement exercise in FY2013 and FY2014 provided relevant information for us to review our material issues and sustainability framework. We observed patterns across the engaged stakeholders as follows:
 
•   A company’s CSR programme is material to stakeholders' decision making; and
•   Corporate governance and products and services continue to appear as 2 of the most important sustainability aspects.
 
 
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