The digital revolution is bringing tremendous opportunities for our regional mobile associates as millions of customers embrace mobile data and the convenience modern internet brings.
In our markets of India, Indonesia, Thailand and the Philippines, many customers are experiencing the internet for the first time through their mobile devices. Fixed broadband infrastructure is either unavailable or prohibitively expensive. Mobile data technology meets an urgent and untapped market. Telcos are rolling out advanced mobile data networks, while handset manufacturers are also shipping an increased variety of smartphones at affordable prices.
More than a third of our customers in the emerging markets now use mobile data services. Indonesia is now one of the social media capitals of the world going by the nation’s prolific use of Twitter and Facebook, while Manila has been identified by Time magazine as the city where the most “selfies” are taken globally. All of our associates experienced double-digit growth in mobile data revenue last year.
With only one in three people owning smartphones – compared to as high as 72% in Singapore and Australia – demand for mobile data services is expected to climb further.
Our associates are investing heavily in mobile infrastructure to expand their networks to meet the rising demand for mobile data. They are also collaborating with popular application and content providers to create useful and affordable data bundles to entice first-time users to try out mobile data services.
As a long-term strategic investor, we work closely with our associates to proactively plan for responses to industry trends and market challenges. As a collective group, we generously share our experiences and expertise to help each member in their home market.
As the demand for data services increases, our associates are expanding their 3G and 4G, or LTE, network capabilities.
Collectively, our regional mobile associates invested S$13 billion in capital expenditure in FY 2014 and FY 2015. A significant portion of these funds were spent on building mobile data networks. The associates will be investing S$9 billion in capital expenditure collectively in FY 2016.
In Thailand, AIS has the highest number of 3G customers and its network covered 97% of the population as at 31 March 2015. Currently, 93% of its customers are on the 3G network. AIS is also leveraging fibre optics built for its 3G network to offer fixed broadband services. It intends to drive increased penetration of home broadband services.
India offers great growth opportunities with its relatively low mobile data adoption, particularly in rural areas. Our associate, Airtel, already holds 3G and 4G spectrum in most of the mobile service areas in the country. It was the first to offer 4G in India, and its high-speed network is now available in 19 cities.
In March 2015, the company acquired additional 111.6MHz mobile spectrum for 291.3 billion Indian Rupees, which gives it a 20-year leading platform to provide mobile data to its customers.
Across the African continent, softening global oil and commodity prices, as well as weakness in key trading partners, moderated its economic growth in FY 2015. Nevertheless, Airtel Africa’s mobile data customer base grew by 36% to 30.4 million, accounting for 40% of its total customer base as at 31 March 2015. The telco has 3G licences in all 17 countries it operates in. It has expanded its 3G network footprint, with 3G sites accounting for 53% of its total sites of 18,819, a marked increase from 39% a year ago. Airtel signed four agreements to divest telco tower assets across 13 countries in Africa. The divestments will drive industrywide cost efficiencies by promoting infrastructure sharing and further accelerate the growth of telco services in the African continent.
The Philippines was Asia’s second-fastest growing economy in 2014. Household incomes and consumer spending continue to rise. As with other developing markets in Asia, the country’s consumers are quickly adopting the digital way of life. Our associate, Globe, is well positioned to benefit from data growth with the completion of its network transformation programme in FY 2014.
Globe offers nationwide 3G coverage and was the first operator to commercially launch 4G in the Philippines. It is further improving its network performance in FY 2015 by deploying single self-organising network technology. This technology intelligently manages complex networks and redirects traffic to achieve optimum coverage, capacity and quality, delivering a more consistent customer experience.
In Indonesia, smartphone penetration and data adoption have overtaken customer growth as key market drivers. With increased competition from new and existing players, Telkomsel is differentiating itself through new digital services, better customer experience and continuous network expansion. In December 2014, Telkomsel became the first mobile operator to launch LTE in Jakarta and Bali. As at 31 March 2015, it had also installed more than 42,000 3G mobile base stations across the country, representing 47% of its base stations, and achieved population coverage of about 60% for its 3G network.
Smartphone and mobile data adoption are still in the early stages of growth in many of our associates’ markets. There are many first-time users who need reassurance and guidance to use smartphones and mobile data. Singtel and its associates have introduced innovative products and services and simple price plans to enable customers to fully experience the digital world.
In January 2015, Singtel established HOOQ, a premium OTT video service that allows customers to watch their favourite Hollywood and Asian movie and TV series on any device, anytime, anywhere. Our associates’ customers enjoy priority access and affordable plans that bundle HOOQ with the operators’ mobile and fixed-line broadband services. HOOQ was launched in the Philippines in March 2015, Thailand in May 2015 and India in June 2015. More information on HOOQ is available here.
In Thailand, AIS’ suite of TV apps, comprising AIS Live TV, AIS Movie Store and AIS on Air, have gained momentum. AIS Live TV, which allows customers to watch cable and satellite TV on their mobile devices, has been downloaded more than three million times since it hit the market. More than 2.7 million movies and TV shows were downloaded from the AIS Movie Store. Customers also enjoyed all 64 matches of the 2014 FIFA World Cup on AIS on Air, a mobile app that enables customers to watch live TV, highlights and news.
In November 2014, Airtel India launched One Touch Internet, a web portal that helps millions of first-time users in India access the internet. Available on prepaid mobile plans, customers can try out a range of popular services such as social networking, videos, online shopping and travel bookings, through tutorial videos and trial packs. Since its release, One Touch Internet has received about 53 million page views.
Airtel Africa launched the first affordable, customised smartphone across Africa with Qualcomm for US$53 in February 2015. The device has a user-friendly interface and layout, and provides customers in 17 countries quick and simple access to the internet. Airtel hopes to encourage existing and new customers using traditional feature phones to migrate to smartphones and accelerate data adoption in Africa.
Globe rewrote the rule book with a landmark partnership with Facebook in October 2013. Globe gave its customers free unlimited access to the social media site and app for six months. The promotions helped first-time users overcome anxieties with using paid browsing services and weaned them off WiFi. With overwhelming demand from its customers, Globe relaunched its Facebook promotion in October 2014, which was extended to May 2015. The various digital initiatives undertaken by Globe resulted in double digit growth in its mobile data revenue in 2014.
Indonesia’s Telkomsel Android smartphone programme, or TAU, encourages feature phone users to make the switch to smartphones. Launched in December 2014, the programme bundles low-cost Android smartphones, data and unlimited usage of popular messaging services at an affordable rate. Existing and new smartphone users can also activate the bundle immediately on their phone. Telkomsel is working with 17 device manufacturers to expand the programme.
Singtel, Optus and our associates are stronger as part of the Singtel Group. All members share insights and initiatives that speed up the time to market for new products and services. This helps each member compete more effectively in their respective markets.
Through the regional Centres of Excellence set up in FY 2014, our associates have acquired new capabilities, resulting in better network quality and a greater range of apps and smartphones. We also shared lessons on how to create and promote sustainable pricing levels for data plans for customers.
We introduced new technologies and capabilities to help our associates enhance and optimise their network and gain more accurate insights into their customers’ network experience. This has enabled them to serve their customers more effectively.
We held our first Singtel Group-Samsung Regional Mobile App Challenge to seek innovative start-ups and developers in the region and bring their apps to life. We also worked with device partners, such as Samsung and India’s LAVA, to introduce a wider range of entry-level and affordable smartphones to the market.
Globe’s GoSAKTO and Optus’ My Plan inspired our associates to roll out similar plans in their markets. These personalised plans give customers the freedom to select the ideal combination of voice, data and SMS that suit their lifestyle needs.
The Singtel Group-Samsung Regional Mobile App Challenge is a great example of how we harness the Group’s reach to work with start-ups, and bring innovative mobile apps to our 550 million mobile customers around the region.
Through a Group regional partnership with Samsung, Singtel, Optus and our regional mobile associates, candidates with innovative mobile apps were shortlisted through a series of local competitions. Winners then competed at the regional challenge in November 2014.
We have since been working with the winners to launch their apps. The winning apps help customers in various domains from documenting their precious memories to sharing files with people around them. In April 2015, India’s Catch It, Indonesia’s Jepret
Story and Singapore’s Fiuzu were made available to our associates’ customers using the new Samsung Galaxy S6. The apps will be rolled out to other Samsung devices in an effort to boost smartphone penetration and mobile apps in our markets.
Winners pitch their products at the Singtel Group-Samsung Regional Mobile App Challenge
Singapore's Minister of Communications and Information, Dr Yaacob Ibrahim, Singtel's management and other invited guests present prizes to the regional winner, Wattcost
CEOs of the Singtel Group comprising AIS, Airtel, Globe Telecom, Optus, Singtel and Telkomsel together with the finalist of the Singtel Group- Samsung Regional Mobile App Challenge
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