MARKET TRENDS

We live in an increasingly interconnected world. More than ever, consumers, businesses, governments and even objects are communicating and relaying information through the internet. The number of smartphone connections alone is set to reach six billion globally by 2020, according to a GSMA Intelligence report.

Rapid advances in technology and content, and better and more intelligent devices are also accelerating and shaping this trend.

We are seeing customer behaviour and expectations change dramatically, and the transformation of many aspects of our personal and work lives. These changes are opening up new frontiers for telcos, even as they threaten telcos’ traditional sources of revenues. We believe they open up vast opportunities for telcos beyond the traditional connections and access services. In 2012, we created Group Digital Life to explore these opportunities and ensure we stay ahead of the curve.

STRATEGIC PRIORITIES

Group Digital Life is developing services that have the potential to go global. Our focus is on three areas:

• Premium over-the-top (OTT) video
• Digital marketing
• Advanced analytics and intelligence Capabilities

These are areas where new technologies are rapidly supplanting traditional methods. Our telco assets and customer knowledge also give us a strategic advantage over other players.

We will double our eff orts to build these businesses – under the respective brands of HOOQ, Amobee and DataSpark – to become significant players.

Beyond these areas, our corporate venture fund, Singtel Innov8, identifies the latest innovations and enables the Singtel Group to gain access to these technologies.

OUR ASSETS / STRENGTHS

We want our customers to enjoy access to the best content and most relevant information. We also want to empower businesses and governments to make more informed decisions. Our strengths include unique locational data from our networks that can improve services and inform decision making. We also have aggregated demographic data that help brands better reach their target audiences.

Singtel has relationships with more than 550 million mobile customers in Asia, Australia and Africa. This large customer base allows us to scale our services quickly, which is vital in the highly competitive digital world. We also have extensive customer touch points through physical and online stores and customer helpdesks.

In emerging markets where credit card payment is limited, our established billing relationships give customers an easy way to transact electronically.