| INNOVATE FOR SUSTAINABLE BUSINESS GROWTH |
There are constant threats and new exciting opportunities in this dynamic and highly competitive environment where we
operate. And it is through continuous innovation that Singtel has been able to differentiate from our competitors to maintain a
leadership position in various market segments all these years.
Singtel has generated growth by leveraging our strengths, resources and scale and boldly stepping into new service or
market territories and start on a new learning curve. Our innovation culture and processes have allowed us to identify and
capitalise on new business opportunities, which are also made possible by our committed and driven staff as well as our
strong and extensive partnerships. |
| |
| Innovative digital services |
Technology has the potential to replace physical objects. Our suite of innovative digital services is able to help reduce our customers’ impact on the environment. Our development and offer of such
services, coupled with Singtel’s market leadership, allow us to reach and influence customers, encouraging them to adopt lowercarbon options.
As a digital leader and multimedia solutions provider, we are
constantly developing new apps and services that maximise the
potential of our networks and smartphone technology to enhance
the lives of our customers. |
|
|
| Singtel launches Singapore’s first e-book service skoob |
 |
Singapore’s first e-book service skoob was
launched in November 2011 for smartphones,
tablets and computers. At launch, skoob offered
over 39,000 local and international bestsellers
often at more than 50% discount on the cost of
physical books. Customers have the flexibility to
download books on up to five devices. The service breaks new ground by being the first e-book service to offer the works of Singapore writers, as well as study guides and educational books for local primary and secondary school students. We continue to work with publishers to expand our catalogue. |
| |
|
| Store & Share online file storage |
 |
‘It’s everything you need, when you need it’! Store & Share allows users to store up to 500MB of content online for easy backup and sharing with friends, freeing up valuable storage space on mobile devices and optimising storage requirements. Shared storage lessens the need for users to own other physical storage solutions. Files can be accessed from anywhere, even overseas, and digital content can be synchronised across mobile phones and desktops reliably. The service gives customers access to their most important information on the go, even if they change computers or mobile devices. |
| |
|
| Singapore made simple with Singtel deF!ND digital concierge |
 |
In November 2011 Singtel unveiled deF!ND, the first intelligent mobile concierge app that integrates local information in Singapore and allows bookings of services that Singaporeans find essential in their daily lives while out and about. Users can book taxis, make restaurant reservations, buy movie tickets, locate ATMs and other essential amenities, find the best shopping deals, search business directories, get updates on local events and look for food in their area. The app’s voice recognition also understands the unique style of English that Singaporeans speak, and this sets deF!ND apart from other apps. |
|
