| Telecommunications access |
With technology advancements, telecommunications has in tandem broadened its
array of services and reach. Singtel offers a variety of products and services, both simple and complex solutions, to cater to consumers with different needs and cost requirements.
Our success in this area is evident from the high uptake of mobile phone and
internet use in Singapore[3]. As at 31 March 2014, Singapore had 8.4 million mobile
customers, representing a penetration rate of 156.3% which is among the highest
in the world. Residential Wired Broadband Household penetration was 105.6%,
while Wireless Broadband Population penetration rates were 184.8%. The fixed-line
household penetration rate was 99.3%. |
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| As a Public Telecommunication Licensee, Singtel has to meet a range of obligations.
For example, we are required to make a basic telephone service available to any
person in Singapore who requests the provision of such a service, and provide
emergency call and public payphone services. The telecommunications regulator in
Singapore, the Infocomm Development Authority of Singapore (IDA), requires Singtel
to meet specific quality standards for certain services that we offer. IDA periodically
publishes performance reports on the various operators in Singapore. These cover
broadband, mobile and fixed telephone services and can be found at www.ida.gov.sg. |
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| [3] Source: IDA |
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Enhancing telecommunications access for the seniors |
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Based on a customer survey, we noted that only half of our customers aged 55 and above have signed up for
mobile data plans. We understood that many of them are worried about the costs of data plans and uncertain about how they would be charged for usage.
To address this concern and to encourage seniors to be part of the digital world, we launched our Silver plan in March 2014, the 1st mobile data plan in Singapore specifically tailored to the needs of customers aged 55 and above. We offer a 20% |
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discount on 2 of the most popular 4G data plans among seniors, as well as exclusive discounts off selected handsets.
Johan Buse, Singtel’s Vice President of Consumer Marketing, said: “We hope that our new plans will encourage more seniors to adopt the latest mobile technologies and discover the benefits of the digital world.” |
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