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Data protection for our customers |
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Customer privacy is very important to us and we have implemented a number of
practical measures to ensure that data is only accessed by authorised employees
and for authorised uses.
Integrity, one of our 5 core values, is a key component of how we work with our
customers every day. Our customers’ privacy is paramount and we strive to be a trusted steward of our customers’ personal data.
In Singapore, the provisions of the Do Not Call Registry under the Personal Data
Protection Act 2012 (PDPA) came into force on 2 January 2014 while the provisions
for protection of personal data will come into force on 2 July 2014.
We conduct our business in full compliance with local laws and regulations and have
implemented additional measures to protect our customers’ personal information.
These include:
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Safeguards to prevent security breaches in our networks and database systems. |
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Limits on access to information in our systems and the systems of our business
partners and vendors. |
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Strict verification processes to prevent unauthorised access to information. |
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| Our approach goes beyond customer data protection and is designed to ensure
continued engagement to encourage customers to deepen their trust in us. |
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We know that privacy is important to our customers and we strive to be as open
and transparent as possible in how we serve them. |
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We have always been mindful of engaging our customers in a more targeted
and relevant way. We will provide our customers with control and will seek their
consent on how we collect, use, and disclose customer data. |
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| We are determined to continue being recognised as a trusted operator by both our
customers and partners. |
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| Responsible products and services |
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Internet and mobile applications have brought significant benefits to society and
individuals, whether in terms of access to information, entertainment, learning or
just keeping in touch.
However, with this also comes the risks and pitfalls that children and youth are
increasingly becoming vulnerable to – cyber bullying, device, social network or
gaming addiction, loss of privacy and access to inappropriate content.
While we do not have full control over all parts of the cyber value chain, such as peer-to-peer or social network applications, we can definitely play a key role in educating our customers and in particular, promoting cyber wellness and online safety among vulnerable children and youth in this digital age.
During the year, we worked with a leading Singapore player in cyber wellness
programmes, to create the first-of-its-kind mobile app in Singapore. |
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It is designed specifically for parents to gain a deeper
insight into the digital space that their children are engaging in – both the benefits and pitfalls – so that they can be in a better position to guide their children to be safer citizens in the cyber world.
As part of our commitment to responsible products and services, Singtel
adheres to the policies and practices issued by the regulators in Singapore –
IDA and Media Development Authority (MDA) – relating to the access and use of
telecommunications products, services and contents.
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