Sustainability at Singtel
Corporate Vision, Mission and Strategy
 
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The Singtel Group’s core values form the foundation of our culture and the way we do business and go to market. The 5 core values illustrated below are the bedrock of our corporate strategy and drive our sustainability strategy. They underpin our desire to create a common purpose across the Singtel Group and foster a culture that is open and innovative, and that promotes mutual trust and engagement. These values drive our relationships with our customers, suppliers, people and all other stakeholders. Building our sustainability priorities on these core values enables us to demonstrate strong linkage between our corporate and sustainability strategies. As part of our formal performance appraisal, we review our people’s achievements and performance against how well they embrace and execute according to these core values.
 
Core Values
Customer focus
Our success is based upon our customer focus. We listen to, and connect with customers and treat them with dignity and respect. By understanding and anticipating their needs, we make it easy for our customers to do businessf with us. We aim to offer them value and quality services to enrich lives and enhance business success.
Challenger spirit
The creativity and innovation of our people set us apart. We look for better ways of doing business and share a passion for making a difference. When faced with challenges and opportunities, we do not say “Cannot” but ask “Why not?”. We are tenacious and we compete fairly.
Teamwork
By working as 1 team with shared goals, we believe we can achieve great things. We value ideas and contributions from everyone. We recognise, respect and value diversity in the team. We develop strong bonds by communicating and sharing knowledge. We encourage open discussion and commit to an agreed position. All of us have a part to play.
Integrity
Our reputation is based upon our ability to fulfil promises to shareholders, customers and employees. We do so by being honest in our dealings, taking responsibility and being accountable for our actions. We treat everyone the way we would like to be treated. We are proactive in identifying issues and coming up with solutions. We ensure that the highest ethical standards guide us in making decisions.
Personal excellence
Leadership and superior performance are achieved through the pursuit of personal excellence. We are committed to doing and being the best. We seek continuous improvement and take pride in what we do. We do things to the highest possible standards. We acknowledge the potential of the individual and create opportunities for all to grow and excel. Together, we celebrate our success and achievements.
4 Pillars of
sustainability
strategy


• Marketplace and           Customers
• Community
• People
• Environment
 
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