MARKETPLACE AND CUSTOMERS

We are committed to being a responsible and innovative market leader in the markets where we operate. Our strategy is underpinned by delivering an unparalleled customer experience,developing responsible and innovative products and services, and ensuring that our principles of sustainability and responsible business practices are adopted in our supply chain.

CUSTOMER EXPERIENCE

In this fast-paced and competitive telecommunications and media industry, customer choice and loyalty are defined by the quality of service and care, as well as the range of innovative services and value offered by the operators.

The Singtel Group understands these dynamics and aims to meet the increasing expectations of our customers. Recently, we embarked in Singapore on a new brand promise to enrich customers’ lives with better service, technology and content, and deliver seamless and effortless experiences. Enhancing customer satisfaction, pushing the barriers of innovation and improving the quality of our products are three key areas we have identified to achieve this aspiration.