Not only do we share information on products, services, promotions and
news with our fans, the social customer relations team actively addresses
issues and queries raised by our customers on the Facebook page.
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| Launch of TGIS |
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| In late November 2011, Singtel launched TGIS (Thank Goodness It’s
Singtel!), a weekly lifestyle video series on YouTube that aims to give a
fresh perspective on the latest consumer technologies and gadgets. The
made-for-web TV series has been very well received and had over 440,000
total views on the YouTube channel within the first three months. |
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| Digital advertising |
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| With the introduction of our numerous digital product and service
innovations, our digital advertising expenditure increased was 19% of our total ad spend in FY2012. |
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TGIS Episode 11 concept |
| How to set up your phone to stay connected overseas |
With the increased reliance on Internet connectivity, many users want to stay connected to the Internet and have access to their email, instant messaging, social networking sites and all the smartphone apps that require connectivity, even when they are travelling.
Featuring interactive step-by-step settings for the phones on all operating systems, this
episode of TGIS used a fun and educational video format to explain about Bridge Data Roam
services to help users avoid bill shock. |
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