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| Copyright © 2013 Singtel (CRN: 199201624D). All Rights Reserved |
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| SUPPORT COMMUNITY DEVELOPMENT |
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| Using ICT to improve lives |
| In FY2013, we leveraged our core ICT skills and resources and introduced
Project Silverline for the elderly, and also supported two interesting
initiatives that would benefit the physically disabled and autistic children in
our community (see Chapter 5 on Marketplace). |
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| Singtel supports our national
Paralympians |
| Singtel is the official telco partner of the Singapore National Olympic
Council. Following our support of the Olympic team in 2012, we offer similar
support to the Singapore National Paralympics Council as its Exclusive
Multimedia Partner. The eight Paralympians who benefited from the
sponsorship received complimentary airtime and data subscriptions that
enabled them to keep in touch with their loved ones and receive emotional
support while competing at the games in London. |
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| Regional Disaster Response and Relief |
Helping victims of Typhoon Bopha in 2012 |
| Singtel operates mainly in Singapore
and Australia, but we are also present
in five other Asian countries through
our strategic investments. In each of
these countries, we support community
development and also participate in
disaster relief if required. |
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| In December 2012, Singtel contributed
500,000 Philippine Pesos (~S$15,000)
to support the relief efforts for Typhoon
Bopha victims in the Philippines through
our associate Globe’s CSR programme,
Globe Bridging Communities. |
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| Staff ‘I Will If You Will’ challenge |
| This year, we have adopted Earth Hour’s global theme – ‘I Will If You Will’
(IWIYW) – and created an IWIYW website for all our staff on our internal
social networking tool ESPRESSO. The idea was to challenge our colleagues
to take little eco-steps while making that effort ourselves. It involved asking
employees to pledge to do something and if the target number of pledges
was met, they would deliver their promise to do something in return. |
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| For example, one personal IWIYW challenge was to give up beef (including
his favourite beef lasagne) for six months if 200 colleagues stop consuming
shark fin products. The website allowed people to issue and accept
challenges as well as post pictures of themselves carrying out the act. |
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| Customer IWIYW Challenge |
| We worked with the other two telcos in Singapore to extend Earth Hour’s
IWIYW challenge to customers, our 1st joint collaboration in the environment
space. We set ourselves a challenge to find at least 2,303 customers (2,303
is a play on the date of Earth Hour) who declined to take shopping bags with
their purchase at the various company-branded retail outlets between 18
and 20 March 2013. If the target was reached, the three telcos would send a
team of staff to clean up East Coast Park on 21 March 2013. |
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Even though we came up a little short on our target, the three companies
sent staff volunteers to clean up the park! |
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| Environmental conservation and greening Singapore |
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| Our annual environmental campaign Project LESS is now in its 3rd year and
we continue to encourage our people to take little eco-steps and play our
part for the environment. |
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| Earth Hour |
| At the end of March 2013, Singtel once again participated in Earth Hour,
the global environmental awareness and action campaign. Non-essential
lighting at all Singtel premises was switched off and interior lights were
dimmed at our 12 Singtel Shop outlets. We also reached out to 13 Singtel
Exclusive Retailers who joined us in promoting awareness of environmental
issues for the 2nd year. |
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Park clean-up by our employees and their family members |
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