| Our organisational structure is creating an even more customer-centric Singtel. We want to use this change to help drive our culture of continuous innovation
in this highly competitive market. We have been able to differentiate ourselves from competition through the years to maintain a leadership position in the
various market segments. |
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| For the core telco business, we continue to drive operational efficiencies and create a competitive cost structure. In the digital space, we have also made
strategic acquisitions that have helped lift the Group’s capabiltiies. Investments in Amobee, Pixable and HungryGoWhere for example, will help us further
leverage our strengths. |
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| Innovative digital services |
| We are constantly working on developing new apps and services that make the most of our networks and smartphone technology to enhance the lives of our
customers. We appreciate that technology and digital services can replace physical objects, thus helping users to reduce their impact on the environment.
For example, with cloud computing, business customers need not invest in physical servers. Our development and offering of such services allow us to
reach and influence customers to opt for lower-carbon options. |
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| Singtel AMPed 2.0 supports Singapore’s Indie scene |
AMPed supports Indie musicians |
Singapore’s number one digital music service with over 600,000 users was re-launched in May 2012. Singtel AMPed 2.0
included new features to promote local talent from Singapore’s Indie music scene. The collaboration with the Singapore Music
Society will offer the music of local independent artistes for streaming and downloads to mobile devices for the 1st time. The
initiative seeks to promote greater awareness of Singapore artistes at home and abroad, and to raise the profile of the local
music industry.
AMPed 2.0 also continues the high quality services our customers expect including an extensive song catalogue, smooth
streaming and intelligent playlist capabilities through the new Smart Mix feature. |
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| NewsLoop keeps Singapore in the loop |
| July 2012 saw the launch of NewsLoop, a ground breaking e-Reader app that offers the largest selection of Singapore news, blogs, lifestyle articles,
photographs and videos. It differentiates itself by being the 1st app to cater specifically to the needs and interests of local readers. Readers no longer have to
scan through long lists of posts and numerous links. Now, they can enjoy quick access to stories and images with just a few swipes, making it simpler and
more entertaining than ever to discover, view and share content. |
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| Enabling productivity |
| In the enterprise sector, Singtel has been actively developing and promoting products and services that increase resource efficiency and productivity. In
November 2012, we launched a biennial event, i.luminate, which introduced a suite of innovative ICT solutions that helps large corporations, small and medium
enterprises (SMEs) and governments improve productivity and lower their operating costs effectively. |
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| These innovations were part of around 200 solutions that were showcased at the event. Our aim was to highlight the challenges businesses face today and the
role our Group Enterprise unit plays in harnessing ICT innovations in partnership with our corporate partners in both private and public sectors for continued
business success. |
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i.luminate 2012 marked the 1st time that the Singtel’s business group, including NCS, Enterprise Data and Managed Services and our Optus businesses, jointly
presented their capabilities as one entity under the newly formed Group Enterprise unit. |
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| For SMEs, the development of myBusiness online resource portal demonstrated Singtel’s commitment in providing resources to help SMEs grow. An innovative
feature of the portal is a virtual market place where SMEs can take up job tenders, pitch for business, or join others to bulk-buy services or products. By doing
these things on a single portal, SME owners can save time, cost and resources while allocating savings to more productive uses. The portal will also feature
thought leadership and best practices by SMEs that have successfully transformed their operations and capabilities through innovative use of ICT services and
solutions. With over one million page views, myBusiness is currently the largest all-in-one online SME community in Singapore. |
