Amobee leads in converged TV and Digital advertising

The advertising industry continues to witness the convergence of traditional and digital mediums, especially in TV. However, due to the fragmented nature of audience data across mobile, desktop and connected and linear TV screens, advertisers struggle to target common audience groups and execute cross-channel campaigns. Building on its acquisition of Videology in 2018, Amobee is strengthening its competencies to bridge this chasm, and equip businesses to effectively execute campaigns for specific audience segments across both traditional and digital TV.

To enhance its capabilities in this area, Amobee expanded its partnership with ITV, the UK’s largest commercial broadcaster. ITV launched PlanetV, an advertising platform powered by Amobee’s technology, allowing brands to monitor their campaigns 24/7 in real time and combine data sets, in order to reach out to new audience segments.

Another step in deepening Amobee’s foray into cross-channel TV is a partnership with Gracenote, a Nielsen software company. Amobee is offering Amobee 4Screen, a solution that applies Nielsen-generated demographics, the industry standard for planning and buying ads, to anonymised smart TV viewership and ad data. This helps advertisers to identify target audiences better and build more accurate campaigns that drive business results.

Amobee’s strengths in cross-channel solutions was recognised by Forrester which named it a leader in The Forrester New Wave™: Cross-Channel Video Advertising report.

DataSpark maintains positive momentum

Transport, tourism, telco, retail and commercial property are growth areas for DataSpark, as data and mobility analytics play an increasingly integral role in evolving these industries. In Australia and Singapore, DataSpark gained ground in out-of-home advertising, with large players taking on Data-as-a-Service solutions to optimise their assets.  DataSpark Australia recorded wins in transport, with major transport authorities signing up for mobility data services.

In support of South Australia’s plan to grow the state’s visitor economy to A$12.8 billion by 2030, DataSpark Australia partnered with the South Australian government and the Massachusetts Institute of Technology to set up a Living Lab at Adelaide’s Lot Fourteen, the Silicon Valley of Australia. The Lab will provide social behaviour insights to help the government enhance visitor experience and increase visitor arrivals.

DataSpark also worked with Tourism Research Australia to conduct predictive analysis, in order to forecast the impact of recent bushfires on local and international tourism. These findings have sparked discussions in the Australian Parliamentary Senate on bushfire relief funding.

In the same vein, DataSpark is also supporting governments in the region with a predictive method of tracking the spread of COVID-19 and understanding the socio-economic impact of the virus. These use cases are poised to pick up momentum as the year progresses.

INNOV8 ramps up investment in next-generation technologies

Innovation remains a priority for the Group, as we seek to capture opportunities in the digital economy. Innov8 focuses on investments in technologies with the potential to enhance the Group’s capabilities in areas such as big data, cyber security, digital healthcare, financial services and next-generation networks.

Noteworthy investments in 2019 include Halodoc, a healthcare platform in Indonesia that enables patients across the country to have live consultations with more than 20,000 licensed doctors across the country. Halodoc also partners with Gojek, the leading delivery platform in Indonesia, to deliver medical prescriptions. In 2019, we also invested in AiCure, an AI start-up in the US, which draws insights from video, audio and behavioural data to help health practitioners and pharmaceutical companies accurately monitor how participants respond to medication during clinical trials.

In the area of financial services, Innov8 invested in Kredivo, a fintech start-up in Indonesia that allows consumers to purchase goods online on credit. Shoppers can apply for a loan through a mobile app and get approval in minutes if they qualify.