The app allows parents to choose categories to filter, block or allow access to specific sites and set age appropriate default settings, establish times when children can be online and monitor cyberbullying.
Family Protection operates alongside the SingNet Security Suite service, both powered by McAfee, which gives customers all-in-one protection against other online threats. The service includes Anti-Virus, Anti-Spyware, Anti-Phishing, Firewall, Anti-Spam and Website safety ratings. We plan to offer consumers an additional tool where they can safely surf the Internet on their mobile and be |
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alerted if they chance upon risky websites,
including those infected with malware, phishing sites or
sites hosting browser vulnerability exploits code.
As part of our commitment to responsible products and
services, Singtel adheres to the policies and practices
issued by the regulators in Singapore, IDA and the Media
Development Authority (MDA), relating to the access and
use of telecommunication products, content and services.
We are a signatory of the Voluntary Code of Self-regulation
of Mobile Content (Mobile Content Code). |
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| Responsible action to inappropriate content |
In 2011, inappropriate mobile games content was inadvertently uploaded to our IDEAS website. The MDA found the content
to be a breach of the broadcasting licence and imposed a S$40,000 fine on Singtel. As a result of this incident, we reviewed
our internal management processes with the mobile games content publishers and aggregators and improved our content
publishing and posting procedures.
The process was established in August 2011 and approved by Internal Audit. This new process sets out what is and is not
acceptable to Singtel and our customers, and can
be imposed on content providers at the discretion of the company. It
assesses, for example, whether the material:
a) depicts nudity or genitalia in a manner calculated to titillate;
b) depicts a person(s) clearly engaged in explicit sexual activity;
c) promotes sexual violence or sexual activity involving coercion of any kind;
d) depicts detailed or relished acts of extreme violence or cruelty; and
e) glorifies, incites or endorses ethnic, racial or religious hatred, strife or intolerance.
To ensure the above guidelines are met, we have developed a Check-and-Balance process, starting with the mobile content
provider involved in the above case, which is summarised below:
1. The content provider first sends a list of games to our Games Product Manager.
2. Assessors in our Multimedia Group will test the games to their best effort (i.e. game completion if possible).
3. Games Product Manager notifies content provider that the games are approved.
4. Content provider proceeds to upload the games onto our IDEAS portal.
Our Games Product Manager liaises with content providers, publishers and aggregators and has final approval authority
before any gaming content can be uploaded to the IDEAS portal for access by our customers.
A customer care process has also been established for the reporting of content deemed offensive by user groups, as this can
be subjective or a matter of opinion.
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